Phoenix United FC
Phoenix United FC is a soccer club identity inspired by the energy and culture of Phoenix, Arizona. Imagining a hometown Major League Soccer team, this concept features a bold crest, vibrant kits, and a unified visual style that celebrates teamwork, community, and the spirit of the Valley of the Sun.
SCOPE
Brand Identity
Crest Design
The circular crest and inner shield design pays homage to the Great Seal of the State of Arizona refined with a more dynamic look.
Soccer Ball
Inspired by the 1994 World Cup logo hosted in the USA.
Shield
The inner shield design illustrates 11 sun rays showing unity between the 11 players that make up a team during the match. Inspired by the Arizona State Flag.
Saguaro
Saguaro cactus can be found anywhere you go in the great city of Phoenix.
